Meet Cassy

Cassy Saba Shovak is a fine jewelry designer and entrepreneur originally from Chandler, Arizona.

She began her costume jewelry business at age 12 under the name "Cassy's Sassy Jewelry" before expanding it into her nationwide fine jewelry brand, Cassy Saba Jewelry. It all started with a fun bead kit she received, creating trinkets for her mother’s friends. Cassy gradually started making pieces using nicer quality materials and gems and holding local trunk shows to sell her work. Next came selling her collections to boutiques nationwide and being featured in over 40 national magazines.

A big step in her career was having an article written about her in Women’s Wear Daily at the age of 17. After that spread, the producer of The Montel Williams Show found her and featured her on the segment “Young Millionaires in the Making.” After completing two fine jewelry apprenticeships in Arizona during high school and college, she relocated to New York City, operating primarily out of the Manhattan Diamond District. There, Cassy forged lifelong relationships with top diamond dealers, gemstone vendors, and master craftspeople who continue to construct her pieces start to finish. During her time in New York, she also consulted for prominent celebrity jewelry brands, including Ivanka Trump Fine Jewelry.

Today, Cassy serves clients nationwide through bespoke custom design consultations. Her practice is built on lasting relationships, with many of the clients who first purchased her early costume creations now returning to invest in her fine jewelry. She caters to clients across all price points—utilizing both lab-grown and natural diamonds—guided by the belief that every person deserves the exact same level of care, attention, and elevated experience, whether spending $1,500 or hundreds of thousands.